Spyder: Logo Design

I was tasked with reimagining the logo for the ski brand Spyder. I wanted to create a logo that represented the history as well as current trends of the brand. The slanted logotype reflects the feeling of speed and movement the brand relies on. The thick bars in the logo are a throwback to the original design of the Spyder ski pants, where the company first got its name. And the two diamond shapes symbolize the double black diamonds of a ski slope as well as the body of a spider.